Loyyal, a blockchain-based rewards platform has completed its pilot program launched in partnership with Emirates Airlines. The news comes right after Loyyal completes its Series A-4 funding round with USD $1.15 million raised.
The pilot program was launched within the Emirate’s frequent flyer programme – Emirates Skyward – back in March, 2019.
On the completion of the pilot, Emirates Skywards divisional senior vice president, Dr. Nejib Ben Khedher commented:
“The pilot was a success providing real time visibility into partner transactions as well as increased operation efficiency.”
Loyyal isn’t new in the blockchain space. They are one of the largest innovators of the loyalty and rewards industry – with over $1 trillion in cirulating rewards. The company uses blockchain to maintain and distribute rewards quickly and efficiently.
Integration with Loyyal allows Emirates Skywards to provide additional benefits – tailored to specific preferences while cutting down on costs – for their 25 million global members in near real-time.
Loyyal CEO and founder Greg Simon said that loyalty programs would be soon seen as “killer app” for blockchain technologies.
Loyyal has also recently completed pilots with one of the three major “airline alliance” to serve more than 500 million passengers across the world. This has helped them greatly, allowing the company to gain data and insight on improving their future services.
Speaking of the future, Mr. Nejib added:
“We’ll be looking to streamline partner transactions as well as ensure cost-savings by reducing the financial liability that large-scale loyalty programs such as Skywards carry using Loyyal’s blockchain technology.”